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Collaborators: Anthea Ariyajeyam | Ayan Saleban | Marc Tonon
"No one believes in me"
Consumers feel like no one believes in their capability to reach their financial goals because of financial hardships they have faced or are currently facing.
We believe and so should you!
Belief is confidence. The confidence to get up, show up, and show out. Belief is where success comes alive. The first step is usually the hardest, but when you believe great things will happen. Because greatness lies in your belief and victory lies in our belief.
So together, when we both believe anything is possible.
Because we believed.
This campaign showcases moments that needed confidence and belief in order to achieve them. Your own belief and Capital Ones belief in you made them possible.
30 SEC. VIDEO










OOH - SUBWAY POSTER

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