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CHALLENGE
We want to reignite the passion for hockey within Canadian communities.
How do we do that?
Kraft Hockeyville will help bring communities together because hockey build communities and communities build hockey.
Collaborators: Nicole Perez | Bikash Tiwari | Jacky Peng
We live and fight for the game.
It fuels us. It connects us. It inspires us.
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We have moments of victory, moments of loss, and moments thta can change everything.
For us Hockey is more than just a game. - It's everything.
CAMPAIGN PROMISE
"We Kraft Moments Like This"
OUT OF HOME
SOCIAL
ONLINE BANNER
POINT OF SALE
Grocery store standee
Virtual QR code
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